The Taylor Effect or the Love Story Effect?

The NFL is winning big from Swift’s dalliance with Travis Kelce. Would it be the same if they were just buds?

Taylor Swift kisses Travis Kelce on the cheek. It’s big news… and big business.

Pop star and billionaire Taylor Swift is dating Super Bowl-winning Kansas City Chiefs tight end Travis Kelce. As a result, the National Football League (NFL) finds itself courting a new paramour: Swifties…