New (Film) Distribution Options
Creativity in a Legacy Industry
Women in Entertainment: 7th Annual Summit
On February 28, 2024 at the Skirball Cultural Center in Los Angeles, Women in Entertainment hosted yet another phenomenal gathering of women and allies, and I had the pleasure of attending. This is one in a series of posts about the event sharing personal highlights and excellent quotes that felt worth sharing. I hope you find everything as interesting and worthwhile as I did.
This panel focused on new distribution options for feature films.
Summary: The film distribution and marketing landscape is evolving, presenting both challenges and opportunities. Understanding the audience and their preferences is crucial, as is creativity in distribution strategies. The pandemic has led to changes in distribution models, and companies must adapt to stay relevant. Involving the audience in the distribution process through platforms like Angel Studios can lead to greater community engagement and success. Community and creative freedom are key, with improvisation and experimentation encouraged.
Recommended Action Items:
- Research audience and community for film to understand target market.